SunChips Bag Silenced With Rubbery Sound Barrier
The SunChips eco friendly bag has been silenced. Frito Lay has gotten rid of the ear splittingly loud packaging.
Although the idea of a biodegradable bag was a good one, the implementation with the SunChips bag was not good enough. Customers were ray ban sunglasses seriously irritated by the loud rustling. Almost immediately the bag was a problem. ray ban sunglasses A Facebook group called “Sorry But I Can’t Hear You Over This SunChips Bag” drew 44,000 fans. The brand’s sales even dropped by 11 percent in the ray ban sunglasses 52 weeks after the bag was rolled out in March 2010.
Finally, the company simply did away with the new packaging in October in every flavor except for original. Now, Frito Lay beli ray ban sunglasses eves it has found a solution while keeping the eco friendly bag. The company has put a rubbery adhesive between the bag’s two layers that is supposed to act as a noise barrier. The noise level is now at 70 decibels compared to the 85 decibels the original biodegradable SunChips bag had.
You can expect to see the bags on store shelves with Original SunChips packed in them. What did you think of the first biodegradable SunChips bag last year? Did the noise level keep you from buying the tasty snack? Are you willing to give the new one a try?
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