SunChips snackers want their silence
A fight against noise pollution has won out over the fight against package pollution: Frito Lay will pull the biodegradable SunChips packaging introduced in January after declining sales and the hue and cry raised by its customers over the extra loud crackling of the bag.
“It’s a fine bag,” blogger Kathy Frederick said. “If you don’t touch it.” In January, Frederick posted a video to YouTube demonstrating the noise. She was one of many customers who complained about the crinkling sound.
The company created the line of bags from renewable, plant based materials. On its Web site it ray ban sunglasses states that the bag will fully compost after 14 weeks: “You eat the chips. The earth eats the bag.”
However, since the bags have been available, chip sales have been steadily decreasing. The Wall Street Journal reports that the company will discontinue the use of the packaging for five of the six flavors. Sun Chips Original will stick with the loud bags.
“We chose to respond to the consumer feedback but still want to show that we are committed” to compostable packaging, says Chris Kuechenmeister, a spokesman for Frito Lay.
Wow how dumb can Americans be. “Let’s continue to make our country filthy because we don’t want to hear a little crunching sound.” “Let’s continue to use foreign oil or oil in general to create plastics and drive our car because we forgot that gas went up to $4 a gallon.”
I think the bag is aw ray ban sunglasses esome. Yeah it is loud as hell, but it’s good for the environment. I wish all packaging could be made from this material. I am by no means an environmental freak but I know I went out of my way to buy Sun Chips in these bags because it made me feel ray ban sunglasses like I was at least making an effort to ray ban sunglasses help things.
Finally, near unanimity from posters about the self absorbed whiners who find this to be a “real” problem. Maybe their favorite undies were still in the dirty clothes and they had to wear another color!! Gaack! Maybe they couldn’t get a reservation at the “only” restaurant in town worth trying. Tragedy! WHAT EVER! I would be embarrassed to show the world how vapid and shallow I was by putting one of these videos up. And what about the lame wimps at Frito Lay that would crumple under the “intense” pressure over this crisis? BTW, JohninMpls, if someone actually puts the bag into a compost heap and later puts it on plants, we all win. If you and your friends just dump it in with all of the other trash and it gets buried, it will still be one of the bits that actually decomposes in place so even that might be a small victory.
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