Swiss Army maker Wenger to open first U
And while the Swiss company’s 1122 Pearl St. shop will carry all of the company’s 130 knives and its full stock of watches, the store is meant to be as multi faceted as its pocketknives, said Melissa Page, marketing manager for Established Brands International, a Wenger Footwear licensee that is managing the Boulder store.The 3,000 square foot store will open in April and sell Wenger’s new line of technical footwear; tents, sleeping bags and backpacks made for Mount Everest like expeditions; and commuter backpacks and luggage. The store also will serve as a showroom for Wenger’s retailers, she said.Rob Walters, of Drywall Partitions, sands down a wall at the Wenger retail store, which will open in April along the Pearl Street Mall.The B ray ban uk oulder locale was picked because the city is the “center of outdoors for the country,” she claimed.”(Boulder residents) buy it because they need it, they buy it because they’ll use it,” she said.During the past three years, a number of outdoors companies based some portion of their operations in Boulder County. Yoga and climbing apparel company prAna opened its first and flagship brick and mortar store on the Pearl Street Mall; climbing company Gramicci opened a showroom in downtown Boulder; both Patagonia and the North Face opened new stores in the city; and British mountaineering company Rab opened a warehouse, office and showroom in Louisville.Wenger doesn’t view the nearby outdoors oriented retailers as competitio ray ban uk n, Page said.”We are looking to make neighbors and really showcase ourselves as a great part of the outdoor industry,” she said.Downtown Boulder is quickly evolving into a place for company’s “billboard” locations, said Sean Maher, who writes a monthly business column for the Camera and serves as director of Downtown Boulder Inc., a member based organization of the district’s busin ray ban uk esses.”It seems like every week Boulder gets more accolades,” Maher said, noting the city’s placement on publications’ “top 10″ lists, including the most recent designation of happiest city in the nation ray ban uk .”I think it’s just great for us . these brand names want to have their brand associated with our brand.”Wenger’s arrival also marked a relatively quick turnaround on a vacant space. Snow and surf gear retailer Quiksilver closed its “under performing” store at 1122 Pearl St. earlier this year.The Pearl Street Mall area saw a 9.5 percent drop in sales for 2009, according to city of Boulder finance data.
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